Nak is a unique, minimalistic fragrance line inspired by street-style fashion. It celebrates the exploration of style and embraces the journey of self-expression. It aims to deliver a harmonious blend of elegance and individual personality, creating a memorable experience for users.
Using various design techniques and softwares including Blender, Photoshop, Indesign and Illustrator I wanted to create a compelling visual experience that could inspire new styles and uniqueness for individuals.
The main focus of the branding was for the brand to feel very stylish, in a fashion sense of way. I wanted the design elements of each component from the colour palette to the texture of the bottle to work cohesively in creating such aesthetics.
