Instagram campaign promoting sustainable waste consumption.
The project aimed to create a social media campaign that promotes sustainable waste consumption. It informs individuals on a combination of waste facts and sustainability tips to provide problems and solutions at the same time.
I wanted a more cute and approachable style so that it could reach out to a younger audience. Furthermore, the contrast between the cute art style and the severity of the information provided introduces a very unique contrast adding a visual flare.
The images were all drawn digitally with the colour palette using more vivid colours that can prosent a more fun tone.
